ServSafe

National Restaurant Association


CULINARY EDUCATION

TEXTBOOK DESIGN / PRODUCTION / ILLUSTRATION / TYPOGRAPHY / PACKAGING / WEB DESIGN


For the fifth edition of the NRA's ServSafe Essentials food safety textbooks, Brent presented a complete redesign of the layout. The book's new design adheared to strict conventions and a heirarchy which promoted easier reading and information retention for its student users.

Along with Essentials and the Coursebook, a multitude of marketing materials, international and ancillary pieces were designed for the ServSafe program. Among them — CDs and DVDs, brochures, and certificates in Spanish, German, Korean and Chinese. Web graphics were also made for the International site.




Cover detail (and international covers)

Unit opener detail

Chapter opener detail

Icon design

Chapter 2 detail

Page detail

Table detail

Brochure spread detail

Brochure icons

English CD

English CD booklet

Essentials carton

International certificates

ServSafe International website

Starters sell sheet